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Sony Playstation CASE STUDY

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Challenge:

Create an integrated campaign that breaks through the clutter in order to effectively speak to an elusive, and often jaded, young male audience.

Solution:

Created by one of our Covert Agency operatives while working undercover at Chiat/Day Advertising, this campaign featured three fictional NBA rookies whose careers didn’t pan out and the campaign instantly became an online sensation.

  • National print ads
  • National TV ads
  • National online media
  • Viral marketing
  • Special guest appearances
  • Unique and “ultra-sticky” microsite


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Sony Playstation Campaign