DIRECTV RETAIL MARKETING CASE STUDY

Challenge:

Update and improve DIRECTV’s lackluster catalog of dealer support materials, to reinvigorate the brand at the local dealer level.

Solution:

Created, produced and managed a series of customizable creative templates for the 3500 nationwide DIRECTV dealers, designed to support a wide variety of dealer-based initiatives. Did we mention that everything had to be done in half the time for little-to-no money?

• Local dealer ad templates
• Customizable ad elements
• Point-of-sale signage/displays
• Viral/guerilla marketing kits
• Customizable direct mail
• Customizable brochures/flyers
• Customizable premium items
• Customizable HTML emails
• Customizable online ad units

read more ↓

• Case Study #01736

DIRECTV
Retail Marketing

• Case Study #63049

DIRECTV
HD Launch

• Case Study #80604

SONY PLAYSTATION
NBA 06 Launch

• Case Study #33154

JAGUAR/SPARK44
Various Initiatives

• Case Study #97235

WESTSIDE PIZZA
Brand Refresh

NEXT→