The Creative Operations Response (CORE) team at the Covert Agency is made up of two highly specialized individuals. Each brings a unique skill set to the team. And together they represent a truly lethal force against mediocre creative. While the exact number is classified, the Covert Agency also maintains an Elite Creative Reserve Unit (ECRU), so that no matter what the mission, only the best and brightest agents with the most appropriate skill sets will be deployed.

With 15+ years infiltrating Los Angeles ad agencies disguised as a senior-level creative (Chiat/Day, Kresser/Craig, Dailey, DMB&B, McCann, Kalis & Savage, etc.), Joe brings a wealth of agency experience to the Covert Team. He has worked on virtually every product/service category and won a slew of awards along the way (Clios, CA, Beldings, London International, ADDYs, Effies, etc.) From 1998-2000, Joe also served as president of the L.A. Creative Club. In 2006, Joe was hired to set up an off-site creative team for DIRECTV, which became so successful that many aspects of that team have also been incorporated into the Covert Agency’s structure. Today, thanks to Joe’s vision, leadership and passion for excellence, the Covert Agency stands poised to make good on its promise of “big agency results at a fraction of the cost” for all current and future clients.